EVAN

An advert released by relatives of those passed away in the Sandy Hook Elementary School shooting uses story and misdirection to make an all too real point: You can stop gun violence, if you know what to look for. 

Evan engrosses viewers over a love story with a chilling twist. Since releasing on YouTube, it's gained 2.5million views and countless floored reactions. 

Using selective framing and focus, the advert shows the subtle signals that potential shooters often reveal and casts viewers as those close to them who can easily miss such red flags. A sentimental fold song sets the tone for a budding romance that unfolds with expert pacing. Then it all comes to a shattering halt. 

The advert, made by BBDO New York, comes from the Sandy Hook Promise, a non partisan non profit launched by families who lost loved ones at the attack in Newtown, Connecticut four years ago. The advert promotes 'Know The Signs,' a campaign raising awareness about the warning signs that can precede gun violence. 

I watched the advert possibly 10 times over and over again, I told my family and friends to watch it and post it on their social media because this advert is so powerful. The gun violence in America has become ridiculous and you can only hope for it to stop!

I have linked all social media relating to this advert for anybody wanting more information. 

Sandy Hook Promise website - http://www.sandyhookpromise.org/

BBDO New York - https://bbdo.com/

What are you thoughts on gun violence in America? Does it affect you? Do you know anybody who has been affected by the massacre? Comment below.

Brandi Kristine

Video Credit: YouTube