After a bit of thought, and a group discussion with my flatmates (yes! I talk about fashion in University and out!), it came to light there are only so many fashion narratives around. Brands constantly keep re-using the same stories, just with different market levels.
Just to give a few examples, we have...
Traditional Heritage:
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| Ralph Lauren 'Iconic Style' Campaign 2016 |
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| Reiss Autumn/Winter 2014 |
Humour & Wit:
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| Kenzo Autumn/Winter 2014 |
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| River Island Spring/Summer 2012 |
Romantic & Heavenly:
The similarities are quite obvious!
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| Chloé Autumn/Winter 2011 |
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| Whistles Spring/Summer 2011 |
The images I chose for Romantic & Heavenly have a definite fairytale feel, they both use muted nudes and give an element of movement. Chloé's campaign in particular came off as a twisted campaign, as though the two models were running away from something or perhaps being chased (you can see this through the movement in the image).
Whistle's campaign is the exact opposite, as soon as I saw this image I thought maybe a ballerina rehearsing for an upcoming show or re-invention of the Kendell Jenner's ballerina photo shoot for Vogue España - October 2016. The model is posing elegantly and the overall colour palette is much brighter than Chloé's.
Now I've shown you how obvious fashion narratives can be you'll start noticing them everywhere!
Brandi Kristine
Photo Credit: Google Images
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