Creative Concept: Presentation

Hi! So my tutors give us no days off and I've currently been doing my third formative project The Creative Concept. All of my formative projects are group based and we were all split into groups of 5 or 6.

For this project, we had to complete 2 tasks; 1 individual , 1 group. Our individual task was to write a visual analysis of a fashion photographer. It's a 750 word document which had to be annotated, illustrated and referenced (http://brandikris.blogspot.co.uk/2017/01/creative-concept-visual-analysis.html). For the second part, we had to create 3 mood boards communicating the Creative Concept of a collaboration between a brand and an everyday product. 

My group was given the brand Land Rover and our product was Colour Cosmetics.

Mood board 1: Brand and Product

Mood board 2: Connotations, Connections and Associations

Mood board 3: Creative Concept for the collaboration

Firstly, we had to understand the brands identity and where we saw that particular brand. As a group, we went away and thought about what we thought Land Rover and Colour Cosmetics represents. We found a few images which associated perfectly with the brand and the product.

We then went on with mood board 2 which we included what is the brand? What's the personality? (connotations and semiotics). By this point, we wanted to incorporate our creative concept which was men's make up. We used keywords to help the audience understand the brand much more. Land Rover is known to be very authentic and a British heritage brand. Make up is far too girly so we decided we'll do skincare as well as make up. 

All of our products included: Beard wax, BB cream, oil neutraliser cream, contour stick- dark, medium and light, concealer stick, soap, face and body exfoliant and a mani pen (in other words a manicure pen). Even though all our products came from Colour Cosmetics, our packaging would be very organic and authentic - we thought of a great idea wrapping each product in newspaper or a rugged material to represent more of a mans product. 

And that's it! I hope you enjoyed my brief description on my project, on Monday we will be set our final formative project for this semester (Gosh! University is just flying by!). 

Brandi Kristine