My favourite time of the year is in full swing - I couldn't be any happier with my birthday just round the corner and just under a month, I'll be at home enjoying some precious time with my beautiful family and friends.
Of course with the build-up to Christmas, its only right that majority of all major competitive retailers produce their annual, seasonal television advertisement.
John Lewis - for me you've done it again! I really liked this advert.
John Lewis Christmas Advertisement 2016:
The two minute clip focuses on the four-year-old boxer dog called Buster who steals the show with another tearful tale. Alongside him are computer generated stars - two foxes, a badger, a squirrel and even a hedgehog who had come out of hibernation - who enjoy a late night bouncing session on the new trampoline in front of grumpy Buster who is stuck inside before he gets a turn on Christmas morning!
I think that John Lewis aimed for a sense of fun in this year's campaign, after 2016 has been proven to be quite a year (Brexit and USA Elections), and also acknowledging that last year's 'Man On The Moon' was "a bit sad". There are a number of reasons why this advert tugged at my little heartstrings, the first one being John Lewis tried to be happy, they tried to show us something innocent and gleeful - after all that's what it's about this time of the year!
Anyone who is a big fan of animals just like me will also have liked the cuteness of all the animals featured in the advert - another "aw, look at how cute they are" moment that is well worth a watch if you haven't already done so.
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| Meet Buster... |
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| ...And his friends |
The third and most important reason why I personally adore this year's advert is due to the fact that The Wildlife Trust are this year's charity partners for the campaign and will receive a 10 per cent of every £15 soft Buster or £12 soft Halle the hedgehog, Betsy the badger, Otto the fox or Sid the squirrel sold. This is something SO important and that I'm all for. After all, animals are just as important as us and deserve to be treated well - especially at this time of the year.
Craig Inglis, customer director at John Lewis, said "2016 has certainly been quite a year, so we hope our advert will make people smile. It really embraces a sense of fun and magic, reminding everyone what it feels like to give the perfect gift at Christmas".
My thoughts of the story behind this advert was amazing, and of course John Lewis have also created Buster pyjamas, Buster's Christmas - a children's storybook and you can download Buster images on SnapChat to transform faces into a dog face!
What's been your favourite Christmas Ad this year?
Brandi Kristine
Photo Credit: Google Images, Youtube
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